Thursday, September 3, 2009

Snapshots of papers that charge for content

PaidContent has an interesting piece that looks at how papers that began charging for online access are fairing. Most of the papers are small dailies and seem to be charging to protect their print edition.

Newspaper: Newport Daily News
City: Newport, R.I.
Circulation: 12,000
Pricing plan: Online-only subscriptions cost $5 a day, $10 a week, $35 a month, or $345 a year. Print and online combo subscriptions cost $11 a month or $100 a year. Obituaries, classifieds, blogs, and a copy of the front page are available for free online.
When pay wall was introduced: June 2009
Results: Publisher Buck Sherman told us that the goal was to “drive people back to the printed paper” and not to bring in online revenue. He says that so far “we have done well,” adding that single-copy sales are up 8 percent. Website traffic is down by about 30 percent since the paper began to charge, according to Compete figures.
Comment: The Daily News model grabbed headlines earlier this year because the paper was charging substantially more for the electronic edition of the paper than the print one. Competition is limited, with the much bigger Providence Journal pulling back on statewide coverage.