Utilizing tools from its 2007 acquisition of BlogRunner, stories and posts from a selected number of outlets are dynamically linked to feature news content and NYTimes.com blog content.Responding to readers' questions earlier this year, Marc Frons, New York Times Company Chief Technology Officer, spoke about the upcoming Times Extra features.
"Later this year we will be releasing a version of our home page we call Times Extra that will contain links to other news sites and blogs alongside the articles we publish. The page uses a technology called BlogRunner that we purchased a few years ago ... The idea is to give our readers as complete a picture as possible of the coverage around the Web on the stories our editors think are important."It's not a full leap, however: Users must choose to 'opt-in' to Times Extra and they will be automatically returned to the standard version of the site within 24 hours.
Regardless, it's a big step for a company that - despite expanding its online coverage model at a steady pace - has not until this time fully embraced a portal mentality. Time will tell if this version of the page is a success for its audience.
Blog roundup on Times Extra:
- The New York Times Clutters Up Its Homepage With Links From Elsewhere (In Beta) (TechCrunch)
- NYTimes, Now Also in News Aggregator Flavor (Mashable)
- Read All About it (Subtraction)
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1 comment:
(Nice blog presentation, Cameron, changing the margins on the quote.)
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