All-platform journalist

Poynter's Romenesko had a link to a fascinating story by Philadelphia Week about a former Philadelphia Daily News photographer who is basically an all-in-one journalist covering the city on his site. He promotes his work through social-networking sites, but has yet to turn his labor into a money-making enterprise. He writes about his endeavors here. Apparently lots of people are paying attention and viewing MacMillan as an example of the future of journalism.